· e.g., Mailchimp, Zoho Campaigns
· Send marketing campaigns based on customer data from Odoo.
What Is the Purpose of the Integration?
Integrating Odoo ERP with marketing and email systems allows you to leverage customer data stored in Odoo to execute effective and personalized marketing campaigns, and then track those campaigns from your preferred marketing platform.
Examples of Platforms That Can Be Integrated:
· Mailchimp
· Zoho Campaigns
· Sendinblue
· HubSpot (Email Module)
· And other email marketing tools.
How Is the Integration Achieved?
1. Syncing Contacts from Odoo:
Automatically transfer customers, leads, and subscribers from Odoo to the marketing platform.
2. Creating Mailing Lists Automatically:
Generate email lists in the marketing platform based on customized rules (e.g., location, customer type, last purchase).
3. Launching Marketing Campaigns:
Initiate campaigns in Mailchimp, Zoho Campaigns, or similar, which use the data fed from Odoo.
4. Retrieving Performance Reports:
Import analytics such as open rates and click-through rates back into Odoo for comprehensive campaign analysis.
5. Automation Based on Customer Behavior:
For example, sending an automatic coupon to customers who did not complete a purchase.
Key Benefits:
· Reduced Manual Work:
Eliminates the need for duplicate data entry.
· Precise and Personalized Targeting:
Allows for tailored marketing messages based on accurate customer data.
· Unified Reporting in Odoo:
Consolidates campaign performance data for easier monitoring and analysis.
· Campaign Automation:
Enable automated marketing based on customer behavior and triggers.
Common Use Cases:
· E-commerce Company:
Sending seasonal promotions based on previous purchases tracked in Odoo.
· Training Company:
Dispatching reminders and discount offers to past students.
· Medical Center:
Sending awareness newsletters or promotional campaigns based on the type of service received.